With information easily accessible in the digital world, being at your fingertips in an instant. DIY videos on overload on platforms like YouTube and Instagram pose the question: is creating home maintenance videos an effective marketing strategy or could it backfire and drive customers away?
The answer to this question can vary significantly, as there are notable benefits and drawbacks associated with producing “how-to” content in the home maintenance niche that must be carefully considered before embarking on this endeavor.
Let’s look at what makes creating “how to” videos effective.
Continue reading “How to DIY Your Way to Success: The Ups and Downs of Making Home Maintenance Videos for Your Business!”