We’ve written a lot about how retail is undergoing some massive changes due to technology, such as augmented reality. The closure of a number of major American chains, as well as Amazon’s recent move into the grocery space with its acquisition of Whole Foods market, signal an industry in flux as it reckons with the ongoing transformations of the eCommerce revolution.
In the last decade, the thinking held that eCommerce might completely supplant brick and mortar retail. It’s easier to shop online than go to a store. Consumers don’t have to deal with lines, limited retail stock, or temper tantrums from kids – kids of their own, or their linemates.
But brick and mortar has shown surprising resilience, and even eCommerce giants are recognizing the appeal of an Omnichannel approach (emphasizing a mixture of brick and mortar and online shopping).
Continue reading “Augmented Reality (AR) is Set to Transform Retail and the Supply Chain!”
